Melissa GallandinBack Market BlogIs it possible to create useful B2B personas?Discover how to create B2B user artefacts that enable Design, Product, and Marketing teams to make more user-centered decisions8 min read·Aug 23, 2022----
Melissa GallandHow to handle objections to conducting User ResearchEver experienced pushback to conducting user research to inform product or service changes? Try these tactics to handle objections, whilst…5 min read·Jun 16, 2022--1--1
Melissa GallandFrom insights to design: Improve your research handoverEver wondered why your research doesn’t quite land with the impact you want it to? Learn how to improve your handover with design and…4 min read·Apr 29, 2022----
Melissa GallandTop tips to help your field research go smoothlyEntering year 3 of a global pandemic, almost every aspect of our personal and working lives has been impacted. The UX research (UXR)…5 min read·Jan 31, 2022----
Melissa GallandNon-research skills you need to be successful as a UX researcherIt’s a great time to be a UX researcher (UXR), or aspiring to be one. After long being misunderstood or undervalued, demand is now high…6 min read·Dec 28, 2021--1--1
