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Melissa Hanstein Galland

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Back Market Blog

Is it possible to create useful B2B personas?

Discover how to create B2B user artefacts that enable Design, Product, and Marketing teams to make more user-centered decisions

Aug 23, 2022

Is it possible to create useful B2B personas?

Aug 23, 2022

How to handle objections to conducting User Research

Ever experienced pushback to conducting user research to inform product or service changes? Try these tactics to handle objections, whilst…

Jun 16, 2022

How to handle objections to conducting User Research

Jun 16, 2022

From insights to design: Improve your research handover

Ever wondered why your research doesn’t quite land with the impact you want it to? Learn how to improve your handover with design and…

Apr 29, 2022

From insights to design: Improve your research handover

Apr 29, 2022

Top tips to help your field research go smoothly

Entering year 3 of a global pandemic, almost every aspect of our personal and working lives has been impacted. The UX research (UXR)…

Jan 31, 2022

Top tips to help your field research go smoothly

Jan 31, 2022

Non-research skills you need to be successful as a UX researcher

It’s a great time to be a UX researcher (UXR), or aspiring to be one. After long being misunderstood or undervalued, demand is now high…

Dec 28, 2021

Non-research skills you need to be successful as a UX researcher

Dec 28, 2021

Melissa Hanstein Galland

Melissa Hanstein Galland

Staff Product Marketing Manager at Back Market. I’m also a mother and qualified yoga instructor. Australian/French.

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