Melissa Hanstein GallandinBack Market BlogIs it possible to create useful B2B personas?Discover how to create B2B user artefacts that enable Design, Product, and Marketing teams to make more user-centered decisionsAug 23, 2022Aug 23, 2022
Melissa Hanstein GallandHow to handle objections to conducting User ResearchEver experienced pushback to conducting user research to inform product or service changes? Try these tactics to handle objections, whilst…Jun 16, 20221Jun 16, 20221
Melissa Hanstein GallandFrom insights to design: Improve your research handoverEver wondered why your research doesn’t quite land with the impact you want it to? Learn how to improve your handover with design and…Apr 29, 2022Apr 29, 2022
Melissa Hanstein GallandTop tips to help your field research go smoothlyEntering year 3 of a global pandemic, almost every aspect of our personal and working lives has been impacted. The UX research (UXR)…Jan 31, 2022Jan 31, 2022
Melissa Hanstein GallandNon-research skills you need to be successful as a UX researcherIt’s a great time to be a UX researcher (UXR), or aspiring to be one. After long being misunderstood or undervalued, demand is now high…Dec 28, 20211Dec 28, 20211